A convenient overview of relevant abbreviations and metrics which are regularly used in online marketing.

Articles in Abbreviations and Metrics

BR - Keyword match type Broad
What does BR mean? BR stands for Broad, meaning the keyword match type is...
CPA - Cost Per Action / Acquisition
What does CPA mean? CPA means Cost Per Action or Cost Per Acquisition and it...
CPC - Cost Per Click
What does CPC mean? CPC means Cost Per Click and it determines the ad costs of...
CR - Conversion Rate
What does CR mean? CR means Conversion Rate and it states the percentage of...
CSS - Comparison Shopping Service
What does CSS mean? CSS means Comparison Shopping Service. It's an external...
CTA - Call To Action
What does CTA mean? CTA means Call To Action, usually a text or button which...
CTR - Click Through Rate
What does CTR mean? CTR means Click Through Rate and it reflects the percentage...
ETA - Expanded Text Ads
What does ETA mean? ETA means Expanded Text Ads, which is a type of text ad in...
EX - Keyword match type Exact
What does EX mean? EX stands for Exact, meaning the keyword match type is...
GMC - Google Merchant Center
What does GMC mean? GMC means Google Merchant Center, Google’s...
IS - Impression Share
What does IS mean? IS means Impression Share and is Google’s calculation...
MB / BMM - Keyword match type modified broad
What does MB or BMM mean? MB stands for Modified Broad and BMM for Broad Match...
PH - Keyword match type Phrase
What does PH mean? PH stands for Phrase, meaning the keyword match type is...
PLA - Product Listing Ads
What does PLA mean? PLA means Product Listing Ads, also known as Google...
PRASA - Product Related Automated Search Ads
What does PRASA mean? PRASA stands for Product Related Automated Search Ads. It...
RLSA - Remarketing Lists for Search Ads
What does RLSA mean? RLSA means Remarketing Lists for Search Ads. A feature...
ROAS - Return On Ad Spend
What does ROAS mean? ROAS means Return On Ad Spend. Calculation of the...
ROI - Return On Investment
What does ROI mean? ROI means Return On Investment. It is a calculation of the...
RSA - Responsive Search Ads
What does RSA mean? RSA means Responsive Search Ads. These are text ads in...
SERP - Search Engine Results Page
What does SERP mean? Search Engine Results Page. The page which appears in...
SKAG - Single Keyword Ad Group
What does SKAG mean? SKAG means Single Keyword Ad Group. The Ad Group is...
TROAS - Target Return On Ad Spend
What does TROAS mean? TROAS means Target Return On Ad Spend. It is the same as...
QS - Quality Score
What does QS mean? QS means Quality Score. It is the score Google sets for your...

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