BR - Keyword match type Broad
CPA - Cost Per Action / Acquisition
CPC - Cost Per Click
CR - Conversion Rate
CSS - Comparison Shopping Service
CTA - Call To Action
CTR - Click Through Rate
ETA - Expanded Text Ads
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CPA - Cost Per Action / Acquisition
What does CPA mean?
CPA means Cost Per Action or Cost Per Acquisition and it determines the ad costs of one conversion. The lower, the better.How do you calculate CPA?
You can calculate Cost Per Action by taking the Ad Costs and dividing it by the number of conversions.
