BR - Keyword match type Broad
CPA - Cost Per Action / Acquisition
CPC - Cost Per Click
CR - Conversion Rate
CSS - Comparison Shopping Service
CTA - Call To Action
CTR - Click Through Rate
ETA - Expanded Text Ads
[...]
CR - Conversion Rate
What does CR mean?
CR means Conversion Rate and it states the percentage of users which perform a conversion (usually transaction) after clicking your Ad or visiting your page. The higher, the better.How do you calculate CR?
You can calculate Conversion Rate by taking the number of conversions and dividing it by the number of clicks or visits and multiplying the outcome with 100%.
