BR - Keyword match type Broad
CPA - Cost Per Action / Acquisition
CPC - Cost Per Click
CR - Conversion Rate
CSS - Comparison Shopping Service
CTA - Call To Action
CTR - Click Through Rate
ETA - Expanded Text Ads
[...]
CTR - Click Through Rate
What does CTR mean?
CTR means Click Through Rate and it reflects the percentage of users which click your Ad after seeing it. The higher, the better.How do you calculate CTR?
You can calculate Cost Per Click by taking the number of clicks and dividing it by the number of impressions.
