BR - Keyword match type Broad
CPA - Cost Per Action / Acquisition
CPC - Cost Per Click
CR - Conversion Rate
CSS - Comparison Shopping Service
CTA - Call To Action
CTR - Click Through Rate
ETA - Expanded Text Ads
[...]
CPC - Cost Per Click
What does CPC mean?
CPC means Cost Per Click and it determines the ad costs of one click.. The lower, the better.How do you calculate CPC?
You can calculate Cost Per Click by taking the Ad Costs and dividing it by the number of clicks.
