BR - Keyword match type Broad
CPA - Cost Per Action / Acquisition
CPC - Cost Per Click
CR - Conversion Rate
CSS - Comparison Shopping Service
CTA - Call To Action
CTR - Click Through Rate
ETA - Expanded Text Ads
[...]
ROAS - Return On Ad Spend
What does ROAS mean?
ROAS means Return On Ad Spend. Calculation of the profitability of your Ad Spend. How much revenue you make compared to the costs.How do you calculate ROAS?
You can calculate Return On Ad Spend by taking the revenue amount and dividing it by ad spend or ad costs.
