BR - Keyword match type Broad
CPA - Cost Per Action / Acquisition
CPC - Cost Per Click
CR - Conversion Rate
CSS - Comparison Shopping Service
CTA - Call To Action
CTR - Click Through Rate
ETA - Expanded Text Ads
[...]
ROI - Return On Investment
What does ROI mean?
ROI means Return On Investment. It is a calculation of the profitability of your investment. It is basically how much profit you make compared to the investment.How do you calculate ROI?
You can calculate Return On Investment by taking the revenue amount, subtracting the costs and then dividing it by costs.
