QS means Quality Score. It is the score Google sets for your keywords and ads based on the quality and relevance of it.
Why is Quality Score important?
Quality Score is the most important part of any successful Google Ads account. It is the key to low costs and high profitability. A higher Quality Score can give you a higher Ad Rank and has several additional benefits:
Lower costs per click
Better ad positions
Eligible for ad extensions and other ad formats
If your ads have a higher Quality Score than your competitors, your ads will be more profitable!
Ultimate Google Ads Profit Program
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